your brand has good stories to tell.

let me tell them.

Why hello there, I'm Kimberly Truong, a social media marketing strategist and content creator with 15 years of experience in tech, marketing, video, and podcast production. With a background in creative writing, I don’t just create content, I tell good stories.

Let's connect. Email / LinkedIn

For a summary of my social media work, check out this PDF or keep scrolling.

my portfolio

Scroll-stopping storytelling that’s driven by the latest user behavior trends.

A woman in a gray blazer and cap working at a desk in an office near a glass door that shows a street outside with trees and buildings.
Text on a blue gradient background that reads 'The next best thing to IRL' with a viewer count of 27.8K at the bottom.
A virtual avatar of an older man with gray hair and mustache, labeled 'Felix,' is displayed in a modern, glass-walled room with mountains outside and a round table in the foreground with a bouncing animation. A phone icon and number of 3,964 calls are visible at the bottom.

Educational and informative content that’s digestible and enjoyable - delivering news, tips, how-tos, and fun facts through videos.

A woman with long dark hair, wearing a peach-colored shirt and showing small earrings, sitting at a desk with papers, posters, and a corkboard in the background. The text overlay says 'Tips to increase CONVERSION RATES' and 'here are three tips to keep in mind,' with an engagement count of 4,375 likes or views.
A woman with dark wavy hair, wearing a colorful patterned jacket over a white top, holding a microphone, sitting in front of a red decorative background behind a laptop.
A woman with short brown hair, wearing a denim jacket and an orange shirt, is speaking on a TikTok video. The background shows an article webpage with the headline "The hottest" and the subtitle "How small tech companies." The video caption reads "What tech workers really want" and the text overlay says "did you see this article in Vox."
A woman sitting in front of a laptop with a sign that reads "Header Overlap First Row, Now customizable per page." She has shoulder-length dark hair, wears a multicolored striped shirt, and is holding a small microphone, smiling at the camera.
A woman sitting at a desk in an office holding a sign that reads 'Why you should REDESIGN A WEBSITE'.
A woman with long brown hair and a surprised expression holding a sign that reads, 'are your clients GHOSTING YOU???' She is wearing a yellow and white striped shirt and sitting indoors.
A woman with dark hair and a light denim jacket sitting at a desk in a modern office space with exposed ducts and red pendant lights, holding a microphone with subtitles reading "Targeting a different audience now."
A woman with dark hair, smiling, sitting in an office environment, holding a microphone, with a sign that says "3 FREE fonts you should be using for your clients' websites".
Woman sitting at a desk in a modern office, with a computer and a plant nearby, holding a sign that reads '9 things to keep in mind when building a website from scratch.'

Sourcing social trends. I hop on popular news, memes, and trends, finding clever, relevant ways for brands to participate.

A woman with short dark hair smiling and winking at the camera. She appears to be at an event or gathering, with blurry lights in the background. The screen shows a TikTok video interface with text indicating 'when you spot your fav person across the hall in Katmai'.
A woman in a pink suit and wide-brimmed pink hat at a party, smiling and holding a pink balloon. She is surrounded by people taking photos.
Office background with a man in the foreground, two speech bubbles reading: 'Management: "Our latest company survey shows that teams are more productive and employees are happier when everyone is in the office IRL!"' and 'Employees:'.
A bright green background with the loose text 'bratmai' in black font. The image appears to be a screenshot from a social media app with various icons on the right side and text at the bottom including hashtags and musical notes.
Text on an elevator door that reads, 'You better not act like you're in a Wes Anderson film in your virtual office'

Podcast producing and hosting. Reaching new audiences through an audio content strategy.

Screenshot of a podcast review. Title: "Informative and Fun" with five stars. Date: 12/16/2020. Reviewer: Craig_S_92. The review mentions liking IT and security podcasts, especially "The Naked Security" podcast, and finds the hosts entertaining.
Customer review with 5-star rating, titled "Delightful and excellent content," dated 12/11/2020 from Beauchey, praising the mix of fun banter and educational value for all levels interested in information and computer security.

Paid social media strategies. I’m an expert at utilizing social media as a tool to not only test content, but to also identify and build audience profiles through highly-tailored and targeted social-first campaigns that drive results. Also, my ads get people talking (seriously, click on the ads below to check out the comments 😂).

Freelance brand ambassador. I serve as on-camera talent for the world’s leading tech brands.

A woman smiling and giving a thumbs-up in front of a red and white peppermint bowl. The overlay text reads 'Holiday Prep Out-of-Office Checklist' and there is a viewer count of 3,925.
A woman in a yellow sweater sitting at a desk, smiling and gesturing with her hand, in a room with a laptop, staircase, and holiday decorations. Overlay text reads 'Tutorial Rovo Chrome Extension.'

Filming and video production. Producing lo-fi (social media) to hi-fi (polished ads, investor videos) content from within my home studio or using remote recording tools. I can also execute live event filming and complex, large budget studio productions.

Blue sign with white text reading "SXSW 2024" on a chair-like stand
Two women at SXSW festival stand in front of a virtual office display. One is holding a phone, both are smiling. One woman has blonde hair, glasses, and a yellow vest. The other has short hair, glasses, a septum piercing, and a colorful dress. A person with a microphone interviews the woman on the right.
A woman with long hair and wearing a green jacket speaks into a headset microphone inside an office, with computers and framed pictures visible on the wall behind her.

Brand advocate and host. With years of training in improv and performing, I’m comfortable hosting, interviewing, and serving as a face of the brand.

A woman sitting at a desk holding a mug that says 'Yes Girl'. She has brown hair, wears a beige jacket and a blue shirt. Behind her is a computer monitor displaying an email application, colorful charts or color swatches on the wall, and a lamp. There is also a purple caption overlay that reads, 'When you love WFH but could use a bit more human interaction.'
A woman with long brown hair and light makeup is speaking to the camera in a video. She is wearing a green hoodie and making a hand gesture. The background shows a webpage from The New York Times with the headline about remote work.
A woman wearing a purple shirt with a lanyard around her neck, at a public indoor event, looking concerned or shocked.

Real comments on my content

Screenshot of a social media comment thread, with a user praising a humorous ad and another user saying they are sending a screenshot of the comment to management.
Screenshot of a LinkedIn comment from Peter Hollens with purple profile icon, mentioning a company named SaSs and expressing love for it.
Screenshot of Instagram comments. The first comment reads 'jess_stempel I love your vids!!' with one like. The second comment reads 'katmaitech aww thanksssss' with a smiling face with hearts emoji.
A social media post with comments. The first comment is from mareejones, who has a verified badge, and reads: "Hahahahaha!!! From one SMM to another, I tip my hat to you m'lady. Funny stuff." The second comment is from katyjocoats, stating: "You should get raise for this reel."
Social media comments discussing love for the 80s vibe and humorous emojis.

connect with me on LinkedIn

Wow, you’re still scrolling... Nice! Here are some more of my creations.